The Creative Focus Competition for digital photography was established in 2013 by the Pukekohe/Franklin Camera Club (PFCC).  Since then, the PFCC has run the competition annually, with the 2022 competition attracting 1357 entries from entrants including members of 41 photographic clubs and societies from Whangarei to Southland and overseas.

PFCC selects independent judges to assess entries in various categories, with accepted images reproduced in an attractive catalogue.